CASE STUDY

OPPORTUNITY:

Fresh from her turn as a contestant on the hit tv show "The Bachelor" and then as “The Bachelorette," Ali Fedotowsky sought to rise from reality star of the moment to career on-air personality. With long term aspirations of becoming a successful lifestyle expert and blogger, Ali hired us to help turn her dreams into reality.

RESPONSE:

Leveraging Ali’s drive, relatability and natural on-camera ease, we went to work pitching stories about her life and next steps, touting her as an ideal television correspondent because of her likability and built-in fanbase, and priming her to become a tastemaker in the lifestyle and entertainment sector.

RESULT:

We secured meaningful coverage for Ali in national and regional outlets such as People, Us Weekly, San Diego Magazine, and The Improper Bostonian and regular appearances discussing various lifestyle and entertainment topics on E!. Building off this momentum, we landed Ali full-time hosting and correspondent jobs with both NBC’s 1st Look, E! News, and her hosting role on the Hallmark channel’s Home & Family show. We also helped develop Ali’s voice as a blogger/influencer and bridged relevant brand partnerships to raise awareness and cross-promote her blog Aliluvs.com, ultimately taking her from reality show contestant to television star and lifestyle personality. Additionally, we brokered paid deals for her wedding and baby coverage.