CASE STUDY

OPPORTUNITY:

DIY influencer Drew Scott had quickly built a following of over 1 million YouTube subscribers, sharing his impressive decor projects and room makeovers on a budget. Though he had a very engaged audience, he lacked the press and credibility needed to take his personal brand to the next level.

RESPONSE:

Leveraging Drew’s talent and relatable, charismatic personality, we went to work pitching Drew’s projects to the top design and lifestyle magazines, touting him as the next big thing in DIY and “one to watch,” priming him to become a television personality and household name.

RESULT:

Within the first year of working with us, Drew was been featured in the New York Times, been cast in a YouTube show for AD, and was featured in numerous top design and lifestyle  magazines including AD it Yourself, AD’s new DIY vertical, Domino, Real Simple, The Coveteur, MyDomaine, RUE, Home52 and more. His press got him verified on Instagram (when that was a thing!) and his press kit is currently being used to secure meetings with production companies to develop a television show and help land major brand deals. Recently, he was named in the House Beautiful’s Creator Class, alongside six other Creators in the home space. We continue to work with Drew to secure top tier press and meaningful partnerships.