News-worthiness.

In today’s world of ever-changing technology and endless content, information and news flies at us like rapid-fire. In order to cut through all the clutter and be heard amongst all the noise, your story needs to be more impactful than ever with several key factors that help determine whether it will be compelling to the media. Here’s a little “Journalism 101” based on some things everyone is taught in J-school about newsiness, plus what we know the press cares about based on our media pitching hustle over the years.

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Molly SchoneveldComment
Influencer Partnerships.

Twenty-some years ago before social media existed, Cindy, Claudia, and Naomi were the go-to “influencers” of their time – commanding top dollar from the world’s most prominent brands for appearances and endorsement deals. Today, Rocky, Chiara, and Shea are a few of the influencer powerhouses who can move the needle for a brand with just a single sponsored mention or post. As the global number of internet users, online transactions, and social media subscribers continues to grow, brands are increasingly adopting the influencer marketing platform to enhance brand exposure, generate higher customer engagement, and ultimately raise their bottom lines. This month, Matt Kirschner, Partner and EVP at Talent Resources (a premier full-service celebrity/influencer and social media marketing agency), gives us the short story on influencer partnerships. Whether you are an influencer wanting better brand deals or a company wanting to work with influencers, these are the five things you need to know right now.

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Podcasts.

It feels like everywhere we turn lately someone is launching a podcast, and we're not mad about it. With stats showing that 51% of the US population has listened to one, podcasting has gone mainstream. They are an integral way to get news, spread brand awareness and, let's be honest, seriously binge on the latest true crime drama. For marketers, podcasts offer an intimate brand experience that provides a high share of voice, an engaged audience and uncluttered ad space. “Big things are happening in the podcast space,” Bruce Supovitz, Senior Vice President of national audio services at Nielsen Audio, said. “Revenues in the US are expected to hit over half a billion this year—a strong start for a medium that’s only a decade or so old and big companies are taking note.” Here are 5 things to know about podcasts right now:

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Instagram.

Between last week’s announcement that Facebook’s Q1 earnings made a jump thanks largely to Instagram, Beyonce posting her first ever Instagram story, and Taylor Swift debuting an Instagram filter to tease her new album, it just feels timely to send our first ever newsletter—The Short Story—debuting with social media’s most photogenic platform. Each month we will send you five things you need to know about one trending topic. So let’s dive in, #nofilter.

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