CASE STUDY

OPPORTUNITY:

One year after selling her company, NYX Cosmetics, to L'Oreal, Toni Ko wanted to make a name for herself as an authority in the beauty industry. During her time at NYX she kept her head down and herself out of the media spotlight,but soon after the acquisition she wanted to launch a new company and understood the importance of name recognition. Our main goal was to keep her relevant, and her ultimate dream was to be on the cover of Forbes.

RESPONSE:

Leveraging Toni's personal background and entrepreneurial drive, we created a multi-faceted public relations strategy that highlighted Toni's success while looking towards the future, touting her as beauty expert, brand developer and product development expert. We have worked with Toni for years and have garnered press opportunities after the sale of her first company, the launch of her second company, Perverse Sunglasses, and remain working with her in relation to the launch and continued press efforts for her third company, Bespoke Beauty Brands.

RESULT:

We secured meaningful coverage for Toni in national and regional publications such as Entrepreneur, Inc., Marie Claire, Cosmopolitan, Wall Street Journal, Women's Wear Daily, LA Magazine, The Cut, The Coveteur, The Huffington Post, etc.Additionally, we secured the "How I Made It" feature in the business section of the Los Angeles Times, which a Forbes editor saw, and within two weeks Toni was in New York shooting the cover of their Richest Self-Made Women issue. Toni has since appeared on that list every year since.

In addition to print and online features, we have secured numerous podcast and broadcast segments for Toni including CNBC, CheddarTV, Spectrum-1, the Wall Street Journal's "Secrets of Wealthy Women" podcast, Entrepreneur's "How Success Happens" podcast, the "Breaking Beauty" podcast, and Alli Webb's "Raising the Bar" podcast, amongst many others.

In 2023 she was inducted into the Asian Hall of Fame, and announced her retirement (for now!).