How do I know if I am ready to bring on a publicist? We actually have a blog post on that very topic! How to Know when It’s Time to Hire a PublicisT.
How long do I need to commit to PR? We recommend that you commit to at least six months for the most effective PR campaign.
WHAT IS YOUR PAY STRUCTURE? WE WORK ON A MONTHLY RETAINER WITH THE EXCEPTION OF OUR CONSULTING SERVICE AND OUR INTERIOR DESIGN PROJECT PLACEMENT SERVICE. THE ONLY OUT-OF-POCKET EXPENSES NON-INCLUSIVE OF THE MONTHLY RETAINER WOULD BE THINGS PRE-APPROVED BY YOU—SUCH AS POSTAGE, COPIES OF PRESS, OR TRAVEL ON YOUR BEHALF.
how long does it take to see PR Results? this varies greatly, but if you have all of your materials in order (website, professional images, branding), you could start seeing short lead press hits within the first month or two. for longer lead press, it can take three or more months to even secure. we do not take on any clients with less than a 30 day lead time.
lead time? What’s that? this is how much time we have to pitch you or your business before your project comes out or your business launches. Lead time for publishing means how far out they are WORKING. For short lead press it can be as short as a week or as long as two months. for long lead press, it can be three months all the way up to a year (as with some design magazines). Now you can understand why if you are looking for print press, you would need to start working with a publicist four-five months in advance.
I only have a small budget for PR. Do you work with clients on an hourly basis? We do not, but here are 9 Free Ways to Promote your business. We also offer a consulting service here. IF YOU ARE AN INTERIOR DESIGNER, WE OFFER A PROJECT PLACEMENT SERVICE WHERE YOU CAN PAY A FLAT RATE PER PROJECT.