FAQ

 
 
 

  • How do I know if I am ready to bring on a publicist? There are many factors that come into play, but some include: If you are launching something new and want to create buzz, you have a library of trend-forward design projects that haven't been published, you want to stand out in a saturated market, you need to spend your time and energy on your business and not on PR, you have a budget allocated to commit to the investment. Ultimately, PR is brand marketing, with results that will pay off over time. It is not a quick fix for your business, but rather a smart way to build credibility and a positive reputation.

  • How long do I need to commit to PR? For Full Service PR, we require a six month commitment, but most of our clients extend way beyond that. Six months is how long it takes to start building momentum. If you are not ready for that commitment, we recommend A Design Well-Placed, which aims to get one of your projects published in one exclusive outlet for a flat rate or Library Card, which is our PR membership for interior designers that gets you inclusions and expert opinion pieces. You can do A Design Well-Placed and Library Card at the same time.

  • How much does PR cost for interior designers? Monthly retainers start at $6,000/month and are scoped to the size and complexity of your business. Brand and showroom engagements are quoted separately.
    (We have a six-month minimum contract.)

  • How long does it take to see PR results? This varies greatly, but if you have all of your materials in order (website, professional images, branding), you could start seeing short lead press hits within the first month or two. For longer lead press, it can take three or more months to even secure. For Library Card, designers often see results the first month. For A DesignWell-Placed, it varies dramatically. We’ve landed projects on the first pitch and they have come out a few months later. We’ve landed projects quickly and they’ve come out a year or more later. We have had projects that have taken six months to land. For Full Service PR, we do not take on any clients with less than a 45 day lead time.

  • Lead time? What’s that? This is how much time we have to pitch you or your business before your project comes out or your business launches. Lead time for publishing means how far out they are working. For short lead press it can be as short as a week or as long as two months. For long lead press, it can be three months all the way up to a year or more (as with some design magazines). Now you can understand why if you are looking for print press, you would need to start working with a publicist four-five months in advance.

  • How do I know if I am media-worthy? We are here to help you with that, so please don’t hesitate to ask us. Our blog post on News-worthiness can also be a great place to learn what media wants.

  • Do you take on one rooms for A Design Well-Placed? For this service, we only accept full home tours that include the living room, dining room, kitchen, primary bedroom, primary bathroom. We will, however, pitch one rooms for our Full Service PR clients and they also work great for Library Card.