FULL SERVICE MONTHLY PR
Our approach blends brand strategy, cultural relevance, and business-minded PR to position you exactly where your dream clients are paying attention.
YOUR NEXT CHAPTER STARTS HERE.
You’ve built the business, established your point of view and done the work. But you know there’s another level.
We work with interior designers, hospitality brands and creative talent who are ready to become more widely known, more sought-after and part of a bigger industry conversation.
Our approach to PR is highly personal, shaped by our entertainment industry roots, and more than a decade spent representing celebrities.
We look at where you are now, where you want to go next, and how the right press, relationships and opportunities can help get you there.
We’re selective about who we represent, and intentionally keep our full service roster small.
It allows us to be deeply involved, move quickly, and give our clients the kind of counsel that only comes from actually knowing their business.
If you’ve built the body of work, have bigger ambitions for where your name and business can go, and are ready to invest in getting there, we’d love to hear more.
Building an audience is one thing. Building a name with real credibility is another.
We work with creators and personalities who have already captured attention and are ready to turn that following into something bigger. Through strategic press and positioning, we help establish the authority and credibility that can take you beyond social media, and open the door to larger partnerships, collaborations and opportunities.
We’ve done this with clients like Drew Michael Scott of Lone Fox and Galey Alix, both of whom made the coveted TIME100 Creators List this year, helping translate their influence online into recognition far beyond their existing audiences.
A following can make you influential. Credibility changes what is possible and gives you staying power.
INFLUENCE
THAT
SHAPES
CULTURE.
IGNITING MOMENTUM THAT DRIVES GROWTH.
When you partner with us, you gain more than a publicist—you gain a trusted advocate, a sharp strategist, and an invested collaborator.
We dig in deep to understand your business, align with your ambitions, and ensure every opportunity we bring forward drives meaningful impact.
From thoughtful communication to seamless execution, our commitment is simple: we’re here to elevate, amplify, and advance what you’ve built, and where you’re going.
Ongoing monthly PR is for year-round clients who are ready to make a long term investment. We typically work with design firms and luxury lifestyle brands who have a distinct point-of-view and a large portfolio of unpublished trend-forward projects or are launching something new such as a property, store, book or a major collection.
INCLUDED:
Securing interviews for you with major publications, including television, print, online & podcasts, that will establish you as an industry leader. We have a top-tier network of editors who open our emails.
Getting your brand included on hot lists and important industry round-ups
Pitching you for Instagram takeovers & digital media content
Brand partnerships
Leveraging other people’s audiences to grow yours
Prepping you for interviews, as well as access to our A-list media trainers to prepare you for the spotlight
Sharing our hidden rolodex of resources of top hair stylists, makeup artists, fashion stylists, and media trainers.
Introductions to major players in the industry, including managers, agents, attorneys & ghostwriters.
Creation of press materials, including writing your bio and setting up photos shoots with top industry photographers
Strategic partnerships with like-minded celebrities, influencers, and brands
Internal communication + crisis management
Media monitoring so that you always know when you’re in the press
Photo shoot creative direction & coordination, as well as an introduction to top photographers
Pitching you for industry events, panels and show houses (designers only)
INVESTMENT: Monthly retainers start at $6,000/month and are scoped to the size and complexity of your business. Brand and showroom engagements are quoted separately
(with a six-month minimum contract)
Not quite ready for a full retainer?
Library Card is our membership for designers who want consistent press without a full-service commitment. Every month we send you real media opportunities such as expert quote requests, photo roundups, even print opps from outlets like House Beautiful, AD, Homes & Gardens and The Wall Street Journal. You choose what to respond to. We handle the editors.
WHAT JOURNALISTS ARE SAYING:
“Molly and her team are a joy to work with. Her fantastic taste, knowledge of what’s going on in L.A. and beyond (she’s up on everything!), and her own social media savvy all translate to a particularly keen understanding of the broader media landscape. Molly’s pitches are always strategic and never a waste of time; she’s not a publicist who pitches in hopes something will stick. Instead, her sharp ideas are targeted both to the writer and to potential outlets. She’s both adept at thinking big picture and, thankfully, quick to reply with shorter term requests whenever needed.”
- JESSICA RITZ
FREQUENTLY ASKED QUESTIONS
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There are many factors that come into play, but some include: If you are launching something new and want to create buzz, you have a library of trend-forward design projects that haven't been published, you want to stand out in a saturated market, you need to spend your time and energy on your business and not on PR, you have a budget allocated to commit to the investment. Ultimately, PR is brand marketing, with results that will pay off over time. It is not a quick fix for your business, but rather a smart way to build credibility and a positive reputation.
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For Full Service PR, we require a six month commitment. That is how long it takes to start building momentum. If you are not ready for that commitment, we recommend A Design Well-Placed, which aims to get one of your projects published in one exclusive outlet for a flat rate.
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The Storied Group's full-service PR retainers for interior designers start at $6,000/month with a six-month minimum commitment, scoped to the size and complexity of your business. Brand and showroom engagements are quoted separately. Not ready for a monthly retainer? A Design Well-Placed is a flat fee of $5,000 for a single home tour placement, and Library Card is $1,500/month with preferred pricing available for longer commitments.
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This varies greatly, but if you have all of your materials in order (website, professional images, branding), you could start seeing short lead press hits within the first month or two. For longer lead press, it can take three or more months to even secure. We do not take on any clients with less than a 45-day lead time.
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This is how much time we have to pitch you or your business before your project comes out or your business launches. Lead time for publishing means how far out they are working. For short lead press, it can be as short as a week or as long as two months. For long lead press, it can be three months all the way up to a year or more (as with some design magazines). Now you can understand why if you are looking for print press, you would need to start working with a publicist four-five months in advance.
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We are here to help you with that, so please don’t hesitate to ask us. You can also read our blog post all about what makes something newsworthy.
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We do not, but if you are an interior designer, we have our Library Card Membership, that requires less of a commitment, as well as A Design Well-Placed, where you can pay a flat rate per project for one placement.