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October 3-7 | Starting at $500The Storied Group
Specializing in Interior Design PR
Interior Design PR &
Brand Strategy
If you have no time to DIY your own PR, if you constantly see your competitors getting big opportunities that should be you, if you know you need a more robust strategy for growing your audience, you’ve come to the right place.
The Storied Group specializes in interior design PR.
We help you cut through the online noise, and increase your visibility through well-known, trusted media outlets—whether through traditional legacy media like The New York Times, or digital media such as a series on YouTube. Simply put, we get results.
We have big agency experience with a boutique firm mentality. There is no template—we believe in bespoke communication programs with detailed recommendations so that every article is aspirational and eloquently expresses who you are.
Meet the Founder + CEO
Molly Schoneveld is the award-winning PR strategist behind her luxury public relations firm, The Storied Group. Molly has built a high-performing team with a niche expertise representing the industry's top interior designers and luxury lifestyle brands. With 20+ years of experience, she has secured countless notable press placements including: The New York Times, AD, Elle Decor, and Vogue (to name a few.) Molly is incredibly selective in who The Storied Group represents, giving her clients exclusive access to her rolodex, which helps take them from industry leaders to nationally recognized, household names.
At Your Service
We offer three different services tailor-made just for you. Take a look below to see which best matches where you need help. Then click each header for a more detailed description. if you still have questions, take a look at our faq page for even more details.
FULL SERVICE PR
this is for you if:
✓ You are looking to make a long-term investment in PR
✓ You have a portfolio of trend-forward projects that have been photographed, but never pitched to the media.
✓ You have a personal brand and want to build credibility
✓ You are launching something new (firm, product line, book, store, etc)
✓ You have a distinct point-of-view and are ready to go to the next level
interior design project placemenT
this is for you if:
✓ You have one stand-out project you want published in an exclusive outlet
✓ You do not yet ready for ongoing monthly PR
✓ Your project has been completed in the last year
✓ You have professionally shot and styled images of an entire home
✓ Your project has never been published before and has been kept off social media
Library Card
this is for you if:
✓ You want to dip your toe into PR without making a major commitment.
✓ You want to build press momentum while waiting for projects to be completed and photographed.
✓ You want to legitimize your design firm and attract higher-end clients.
✓ You want a way to get more mileage out of the project photos you invested in beyond just one moment.
✓ You don’t have the media connections (or the time) to consistently pitch yourself.
Project Placement Gallery
A small selection of some recent projects we’ve gotten published! Click each photo to read the article.
FAQs
How long do you need to invest in PR?
1
PR is the long game, so we ask for a minimum of six-months for ongoing monthly PR. That’s because it’s the minimum about required to start building momentum. You don’t want to start building momentum and then pull the plug. Many of our ongoing PR clients have been with us for years. We have other services available if you cannot make that kind of commitment: A Design Well-Placed and Library Card.
How much does interior design PR cost?
2
It depends on the level of support. Ongoing full-service PR is a monthly retainer of around $6,000-$7500 per month. A Design-Well Placed is a flat fee of $5000 (half paid upfront as a deposit, half when it’s placed) . We have a more affordable option for designers through our PR Membership called Library Card, which starts at $1333 per month depending on which plan you choose.
What makes you different?
3
Our background in celebrity PR has given us an edge for representing creative people who have a personal brand. We know how to velvet rope you. We are a small team and only take on a select number of ongoing clients each month so that we can be very hands-on. We also get incredible results, and designers often come to us when they’ve been disappointed by another firm.
How do designers get published in magazines like Architectural Digest?
4
For AD specifically, space is extremely limited (especially for print), and getting in is a delicate balancing act of celebrity content, avant-garde design, and cutting-edge architecture. Even with a strong story, a project might not have the scale and the celeb impact to muscle its way onto the lineup. Online has become almost has hard to land, but it is possible even without a celebrity homeowners, like this story we landed in AD. We feel getting that incredible exterior shot was imperative to this home getting published.